After graduating college, it’s time to brush up your personal brand

Messiah College Class of 2005 GraduationMillennial expert Chelsea Krost offers advice for college graduates on building their own career personal brand, says Kelly Clay of PayScale. If there’s a new college graduate in your life, here are some pointers to pass along:

“Focus on what makes you unique,” she suggests. Consider asking yourself what you do really well, if you’re outgoing, or what you actually like to do — such as write or research. Essentially, try to discover what you’re good at.

Use your passion to guide you into a career. Do you dream of working outdoors or for the government? While you may not have much experience, you can leverage the experience you do have to establish your personal brand. What leadership roles have you assumed during college? Be sure to highlight these in your portfolio, on your resume, and especially on LinkedIn.

Speaking of online social networks, it’s especially important to be sure those are clear of any photos or updates that could damage your reputation. While college may have been fun, a potential employer looking to find any reason to not hire you (which they do) might not think that photo of you doing something irresponsible will represent the company well should you get hired.

Create new content to establish your expertise. If you use the right combination of blogging and social media, you could land your dream job within a matter of minutes, as Charlie Loyd, a self-described satellite image enthusiast, did using his portfolio and Twitter.

Become your own PR and marketing agent. Ask if you were a hiring manager, would you hire you? Also, be sure to promote your own brand. Join and participate in local meet ups, tweet-ups, and industry groups to help promote yourself in ways that highlight your unique talents.

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