How to create a pitch that gets results

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Create the perfect pitch and you give yourself an enormous edge in the job search. Whether you do this by yourself or with the help of a career professional, it’s important that you put your self-knowledge into effective and concise words.

Heather R. Huhman offers 5 tips for doing this beginning with having confidence in who you are. She writes:

1. Figure out who you are.

First and foremost, you need to know who you are as a professional. Take a look at your work ethic, interests, character, strengths, and weakness, and combine these into a description of who you are.

Job seekers who are confident in their interests, passions, skills, and abilities are more likely to stand out to employers. If you know who you are as a professional, you’ll better illustrate these qualities when you apply for jobs and network with employers.

2. Know your strongest skills and experience.

Your strongest skills and experience are what will get you in the door at a company. Make sure you don’t overlook a combination of your hard and soft skills because employers want to hire well-rounded candidates.

Once you know your strengths, find ways to weave them into all aspects of your job search. For example, if you’re sending out a networking email, don’t hesitate to share with a recruiter some of your latest work. Be careful you don’t do this in a manner where it sounds like you’re bragging. You want to show employers what you can do and how it will add value to their organization if they hired you.

Read the whole article.

In a separate article, she focuses on how to create the perfect “elevator pitch”. A big no-no: sounding robotic.

Recruiters hear elevator pitches all the time, and many of them sound so similar, it’s difficult for them to put a face to each one. When crafting your pitch, making it professional is important, but using down-to-earth language that reflects your personality gives potential connections a sense of who you are as a person.

Practicing your elevator pitch is critical, but people often start to sound robotic and unauthentic in an effort to recite it perfectly. Instead of memorizing your pitch like a script, have an outline and structure of what you’re going to say and touch on each point. You may think you’ll be too nervous to pull it off, but talking about yourself is much easier than you’d expect.

Read the entire article.

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