Matthew Levy, an HR professional, advises job seekers to create a “networking newsletter”:
A networking journal is pretty much what it sounds like: an email communication that tells your connections what you are interested in, what you have been up to and very importantly, how you can help them. Helping others may in fact be the best thing you can do for yourself! Why? Human nature. If you help someone, they will want to help you in return. Rather simple, I know, but you would be surprised how many job seekers think only of themselves.
A networking newsletter does not have to be sophisticated. It can take the form of a plain text email. You can kick it up a notch by creating a Word document style newsletter with pictures and links. Or you can go even further by creating an email campaign using HTML. Whatever you decide, just do one!
Whether or not you write a newsletter, it’s vital to keep in touch with your network throughout your job search process. And remember that effective networking isn’t a one-way street. What advice, information, or benefits can you offer to your colleagues, friends, and acquaintances?