Re-thinking your Facebook strategy for career branding

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Ben Cathers, writing on the Personal Branding Blog, highlights some changes afoot at Facebook worthy of your attention. He notes that in a recent re-design the social networking site has renamed and repositioned the personal biographical information section. The new setup gives entrepreneurs and careerists new opportunities for using Facebook to connect:

For entrepreneurs who use Facebook for personal branding, you should mention your business, your primary content objectives (what you will be posting), and all of your websites (blog, company, Twitter profile). In addition, you should mention the type of people you are specifically looking to connect with (end users for your company’s products, potential business partners, etc., etc.).

While many professionals are already familiar with LinkedIn’s value for career marketing, Facebook’s enormous popularity is going to make its use for professional networking increasingly unavoidable. If you’ve previously kept Facebook as “strictly personal” in the past, it’s worthwhile to investigate the site’s new privacy features and consider whether it may be time to face forward.

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