The goal of online networking: exceptional digital visibility


In a new article for the March 2010 issue of Spotlight, the newsletter for the Professional Association of Resume Writers and Career Coaches, Don Orlando of Montgomery, Alabama, says that job seekers don’t need to post their resume online to get noticed online. He writes:

Employers aren’t searching for résumés; they’re already swamped with them. They want to know the person. More specifically, they want to see our clients using networking in ways that help the company that’s looking for people like them.

And so the definition of networking is changing rapidly. The conventional wisdom describes networking as a mutually mortifying process whereby jobseekers impose on every friend, relative, and total stranger (evidently this is most frequent in elevators!), to ask for something none of those people can give him: a job!

I work hard to redefine that concept for my clients. I tell them networking is a natural predisposition to extend value to everybody they meet, without expecting an immediate reward. That’s the proposition behind exceptional digital visibility.

As Orlando says, there is no more important key to successful digital visibility than to make yourself attractive and well-known as an expert in your industry and target market by showcasing what you know, who you know, and what you can do in places that employers are looking. Then you can make it possible for employers to seek you rather than vice versa.

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