Michelle Goodman has an excellent article today on NWJobs in which she shares the career-comeback advice of Lisa Johnson Mandell:
You need to figure out what you can do that no one else (or at least very few people) can do within your profession. Ask yourself, “How can I use my unique talents and gifts within my profession to help the world, potential employers, clients?” Potential employers or clients are more interested in how you can help them, rather than in hearing about how great you are. Once you have your unique value to others established, you brand yourself. You can do this via your own blog, Twitter, LinkedIn, Facebook.
More excellent advice at the full article, including how to “botox your resume”.