Elon Musk to Replace Twitter's Blue Bird with an 'X'

  • 23-07-2023 |
  • Ethan Montgomery

Elon Musk, the renowned billionaire and tech enthusiast, has hinted at a major change to the Twitter logo and brand name. Musk, who recently acquired Twitter, has been referring to the social network as X Corp in his tweets. The Twitter blue bird's days might be numbered, as Musk has tweeted his plans to replace the bird logo with an 'X' symbol. The change could take place as early as this week, subject to the availability of a suitably designed 'X' logo.

The proposed change was announced through a late-night tweet on Saturday, in which Musk expressed his intention to roll out the new 'X' logo worldwide by Sunday or Monday. He followed this up with a teaser animation featuring an 'X' on a black background on Sunday, indicating that the desired design had indeed been found. However, the CEO of Twitter, Linda Yaccarino, has so far remained silent on the proposed changes, not making any comments on her own account.

Elon Musk's fondness for the 'X' is not a new phenomenon. He has previously named his new AI company 'x.AI' and has openly expressed his desire to name PayPal 'X', a company he co-founded. Musk's obsession with 'X' seems to stem from his fascination with the letter and his penchant for unconventional and futuristic naming conventions. However, his tendency to replace official communication channels with automated bots has led to a lack of clarity on such matters.

Despite Musk's tweets and apparent plans, Twitter remains as it is for now, with the blue bird logo still representing the brand. The change, if it occurs, will mark a significant shift in the brand identity of one of the world's most popular social media platforms, and it is unclear how users will react to it. Given Musk's unpredictable nature, Twitter's future seems uncertain.

In conclusion, Elon Musk's plan to rebrand Twitter and replace its iconic blue bird logo with an 'X' symbol is indicative of the billionaire's whimsical and unconventional approach to business. As users and industry experts watch these developments closely, it remains to be seen how the rebranding will impact the platform's popularity and user engagement. One thing is certain, with Musk at the helm, Twitter is unlikely to remain the same.