As Instagram continues to grow in popularity, the company is constantly introducing new features to keep users engaged. Today, they announced a new tool that will allow content creators to crosspost their Instagram Reels to Facebook. Starting today, Reels, Instagram’s short-form video platform, will be available to cross-post to Facebook.
First, it opens up Reels to a much larger potential audience. Facebook has over 2.6 billion monthly active users, while Instagram has around 1 billion.
Second, it gives content creators a way to post their Reels to both platforms without having to create separate versions for each one. That’s a time-saver, and it also ensures that your Reels look and sound the way you want them to on both platforms.
To cross-post a Reel to Facebook, simply select the Share to Facebook option when posting a new Reel. You can also choose to share an existing Reel to Facebook by going to the Share menu and selecting the option to share to Facebook.
Once you’ve shared a Reel to Facebook, it will appear in your Facebook feed just like any other post. Your Reel will also be discoverable in Facebook’s new Explore section, which is dedicated to finding new and interesting content.
In addition to cross-posting, Instagram is also introducing a new way for content creators to make money from their Reels. Starting today, creators in select countries will be able to add links to their Reels that viewers can click to buy products or services.
To add a link to your Reel, simply tap the Link icon in the Share menu. You can add links to products, services, or websites. When someone taps on your link, they’ll be taken to the product or website you’ve linked to.
Instagram is also introducing new editing features for Reels. These include the ability to add AR effects, text, and stickers. This will allow creators to make even more creative and engaging content.
This is a big opportunity for content creators to monetize their Reels and make money from their creativity. It’s also a big opportunity for businesses to reach a new audience with their products and services.
Instagram is rolling out these new features gradually, so they may not be available to everyone right away. But if you’re a content creator or business owner, keep an eye out for these new tools and start thinking about how you can use them to reach a wider audience and make more money.
Overall, these new tools will give content creators more ways to reach their audience and create engaging content. We can’t wait to see what creative Reels people come up with!